For a new student organization at the University of Utah, the McCluskey Center for Violence Prevention, I provided a comprehensive Integrated Marketing Communications Plan which included a situational analysis, target market analysis, objectives, strategy, & tactics assessment, evaluation plan, and ethics assessment. A competitor analysis, focus group, and consumer survey was conducted which provided additional data to help direct information presented in the IMC Plan.

 

The project concluded with a listing of recommendations for future marketing endeavors including online social media strategies. From the results of all research, findings, and data collected, marketing objectives, strategies, and tactics were created to produce deliberate and intentional approaches, including a complete social media campaign, to help strengthen marketing efforts and achieve overall goals and benchmarks.