top of page

University of Utah
McCluskey Center for Violence Prevention

McCluskey Center.png

Integrated Marketing Campaign

For a new student organization at the University of Utah, the McCluskey Center for Violence Prevention, I provided a comprehensive Integrated Marketing Communications Plan which included a situational analysis, target market analysis, objectives, strategy, & tactics assessment, evaluation plan, and ethics assessment. A competitor analysis, focus group, and consumer survey was conducted which provided additional data to help direct information presented in the IMC Plan.


The project concluded with a listing of recommendations for future marketing endeavors including online social media strategies. From the results of all research, findings, and data collected, marketing objectives, strategies, and tactics were created to produce deliberate and intentional approaches, including a complete social media campaign, to help strengthen marketing efforts and achieve overall goals and benchmarks. 

Social Media Campaign

U - Social Media Campaign

Copywrite Disclaimer

All content featured on this website, including logos, labels, company information, as well as reports produced are owned by the companies and designers involved with the project. All proprietary information is and may contain copyrighted and proprietary information. The use of any and all content on this website for purposed other than for the intended audience is prohibited.

bottom of page