The following are multi-faceted projects in which I analyzed each organizations’ current branding and other design elements, conducted research, and provided recommendations and collateral to begin the process of rebranding, or assist in their current marketing efforts.
Belmont Story Review
The project for Belmont University's literary magazine The Belmont Story Review included a complete branding redesign. This included a new logo, colors, fonts, style guide, and website. My partner and I created several iterations with different copy and design combinations which were approved by editors, staff, student reps, and faculty advisors prior to the completion of the project.
“Working with Anna [and Casie] was a true pleasure. They were flexible for scheduling meetings, responsive over email, and balanced educating me and my team about the branding process with asking great questions to help understand our project goals. We ended up with a product we really love (new website complete with rebranded logo suite) and are proud to use. I had a great experience with Anna and Casie and would recommend them to anyone!”
SARA WIGAL, DIRECTOR OF PUBLISHING, BELMONT UNIVERSITY
for The Hive Winery & Brandy Company
This project was conducted with a team of Strategic Communication specialists. The purpose of this project was to analyze The Hive Winery and Brandy Company’s marketing efforts and develop three recommendations as to how the organization could improve its visual branding. After presenting our research findings and recommendations, we executed the design work associated with each recommendation.
All content featured on this website, including logos, labels, company information, as well as reports produced are owned by the companies and designers involved with the project. All proprietary information is and may contain copyrighted and proprietary information. The use of any and all content on this website for purposed other than for the intended audience is prohibited.